Patches on Apparels: A Subtler Form of Marketing


Several major companies and corporations prominently display their logos on the shirts and dresses of their employees. These can be an effective marketing tool. It’s a more subtle form of marketing, without a doubt, but it works well. They serve the same purpose as uniforms, showing the customers that the people they’re interacting with are a part of your organization.

There are several ways in which t-shirts or dresses with the corporate logo on them can help promote your business. At World Emblem, we believe that a perfectly designed logo on your company’s apparel can be an excellent marketing tool


By adding a logo or an emblem to your employees’ clothes, you’re promoting your brand. The logo is exposed to several people every day as your people interact with different customers. Eventually, people are going to start to associate that logo with your company. You’re making them aware of your brand colors and designs, impressing the image of your company in their minds.

Customer Service

The best way to initiate interactions with a customer is to ensure that your employees are always visible to them. If they’re wearing your emblem, clients will immediately recognize them and approach them. These are like badges that let others know that they can approach the person who wears them, with questions and doubts. That also promotes a feeling of trust and reliability, giving your employees a crisp, professional appearance. Your customers would respond positively to this.


Some companies like cafés and small business actually sell t-shirts and clothing branded with their logo. This is a good option for businesses that have a large, loyal following of customers who want to identify with the brand. There are several small businesses that supplement their income by selling such items.

This also promotes the business in a way. If your customers are wearing your branded apparel, they’re showing other potential customers that they trust your brand and like you. This would make others curious as well. By selling clothes with your logo on them, you’re attracting the interest of other potential customers.

United Front

Having corporate apparel with emblems as apparel decorations shows a united front to your customers. All your employees, from the very top of the corporate ladder to the novice trainee, are on an equal footing. That’s a very powerful and effective brand image.

If you have any questions or need to know more, you can call World Emblem at 800.766.0448. You can also email us at and a team member will get back to you as soon as possible.

How Having Your Company Logo on Employee Clothes can Benefit Them


Several major companies display their logo on their employees’ clothes. Whether it’s boldly displayed on their t-shirts or discretely embroidered onto their dress, logos and emblems can give you an edge over the competition.

At World Emblem we believe that a logo prominently displayed on your employees clothing can have several advantages. Everyone from Apple to McDonalds have their company logos on their employees’ clothes. There are several reasons why companies believe that emblems benefits employees as well; some of them are listed here:

  • Inspires Loyalty – One of the best advantages of having logos as apparel decorations is the effect it has on your employees. If you have cultivated your brand properly, ensured that the design is a good representation of your company, your employees are going to wear them with pride. Having corporate emblems on clothes inspires a sense of belonging and unity amongst your employees.
  • Promotes Unity and Equality – It is also a great equalizer. If everyone from the top to the bottom of the corporate ladder is wearing clothing with the company emblem on, it seems like all are on an equal footing. Employees are able to see the larger picture where they’re all part of an organization and working towards a particular goal.
  • Holds Employees Accountable – Wearing the company’s brand name places a responsibility on your employees. They’re representatives of the brand and their behavior reflects on the brand. With their logo prominently displayed on their clothing, they are conscious of how they appear in public. They are more likely to maintain decorum and observe professional conduct wherever they are. This reflects well on your company’s customer service.
  • Allows easy interactions with customers – Having your brand or company logo displayed on your employees’ clothing makes them easily identifiable. Customers can spot them quickly and ask for help whenever needed. When customers readily recognize the employees as a part of your company, they’re more comfortable talking with them.

team_buildingThis creates a feeling of trust between the employee and a customer. It also gives your employees a certain level of authority and an air of competence. Research has shown that customers and clients are more comfortable approaching people who’re clearly singled out as belonging to a company.

There are several advantages of having logos on your clothes and the benefits to your employees are numerous as well. If you have any questions or need to know more, you can call at World Emblem at 800.766.0448 or email and a team member will get back to you as soon as possible.

World Emblem Launches FlexStyle, a High-End Emblem Technology for the U.S.

WE FlexStyle-Fashion

For brands that require the utmost in impact and sophistication, World Emblem proudly introduces FlexStyle. As part of World Emblem’s signature series, FlexStyle is able to achieve a wide variety of textures and colors, including metallic, within the same emblem. The materials can also be adhered to virtually any surface including fabrics, glass, wood, metal, plastic, papers and more.

World Emblem is the only licensed provider of the amazing patented FlexStyle technology in North America. No other emblem will give your brand a luxury feel with sophistication while being a trendsetter in today’s market as Flexstyle.

Some world-renown brands that use FlexStyle include Gucci, Prada, Armani, several international sports teams and the military.

WE FlexStyle-Athletic

The functionality brought about by its uses is complemented by the endless amount of matte, metallic and colorfully textured design possibilities. It is sure to escalate any garment, product or packaging to another level. World Emblem’s turn-around production times are reputable.

Digital rendering is created for review by the client within the first 2-3 days (based on the complexity of the design). The die is produced between 5-7 days with a final production within 10 days of die completion. FlexStyle emblems are tested extensively and have been proven to maintain its illustrious quality through strenuous cycles of regular domestic wash as well as dry cleaning cycles.


The material is developed using a special process that bonds multiple materials together to create a piece that has very intricate textures built into the design to really make the logo and details stand out for limitless applications. Ways of applying these applications include:

  • Low-Melt Heat Seal – Placing a teflon sheet between the top platen and the FlexStyle for 10 seconds with 40 lbs of pressure at a top & bottom temperature of 320˚F
  • Low-Melt Iron – Placing a teflon sheet between the top platen and the Flexstyle for 30 seconds with manual pressure
  • Pressure Sensitive (Sticky) – Press to adhere and remove covering

WE FlexStyle-Wine

The nature of FlexStyle means that it can be used on a wide variety of apparel and any other surface it can adhere to. This includes various forms of products and product packaging such as wine bottles, garments, shoes, electronic devices and cosmetic packaging.

“FlexStyle gives our customers unparalleled detail and a bold look,” said Randy Carr, World Emblem President & CEO. “It delivers impact and sophistication that high-end brands are looking for. It helps them make a statement without saying a word.”

FlexStyle elevates your brand with greater detail, an attractive appearance feature bold metallic finishes, and deeper, more detailed texturing. It’s more than an emblem, it’s a status symbol that denotes both power and prestige. And there is literally nothing else like it in the industry today.

WE FlexStyle-Cigar

As the global leader in apparel decorations, World Emblem is excited to offer you the exclusive opportunity to leverage the power and appeal of this breakthrough product. All FlexStyle orders are accompanied by World Emblem’s high attention to detail and leading customer service. Choose FlexStyle, and make a statement without saying a word.

Flextyle logo

With its global headquarters in Miami, Florida, World Emblem is one of the world’s leading global suppliers of high quality apparel decorations. The wide variety of custom embroidered, sublimated, digitally printed and screen-printed emblems, high-visibility striping, transfers, magnetic badges and various other products means that no matter what your situation, World Emblem has exactly what you need.

Interested in getting YOUR EMBLEM REIMAGINED? Curious to see how FlexStyle can ENHANCE YOUR BRAND?

Signup today to receive an EMBLEM SAMPLE! Sign Up Now - blue

Meet Our World Emblem Family: Matthew Poole


Matthew Poole (33) reacts during Tuesday’s Brevard-Pisgah basketball game in Canton. (Photo: SPECIAL TO THE CITIZEN-TIMES)

“Courage and perseverance have a magical talisman, before which difficulties disappear and obstacles vanish into air.” — John Quincy Adams

In this new blog series, we want to take time to feature one very special member of our World Emblem family. Matthew Poole, the 17 year old son of one of our newest team members, VP of Reseller Sales Scott Poole, has Cerebral Palsy. A condition marked by impaired muscle coordination, Cerebral Palsy is an umbrella term that refers to a group of congenital disorders affecting a person’s ability to move. Despite this, Matthew has been noted as one of the most dedicated manager’s Pisgah High School’s basketball team has ever had. In fact, he’s slowly become one of the most popular students at Pisgah High School. “Matthew is as genuine a human being as you can imagine,” Pisgah basketball coach Casey Kruk said. “He wants what is best for everyone, and doesn’t ask a lot in return. He just wants to be part of the team.”

In a heartwarming turn of events, senior Thomas Tatham decided to pass along his chance in the spotlight and give Matthew his spot on the team’s starting lineup. “He’s the most dedicated person we have,” Thomas said. “He supports us 100 percent. No matter what the score is, we know Matthew will be there for us.” At the start of the game on Senior Night, with his team jersey at the ready, Matthew lived up to his acclaim. Commandeering an inspiring speech to his fellow team mates, he went on to successfully score the first basket of his high school basketball game.

In this video you can see the crowd in the game burst into heaps of enthusiasm as Matthew scores the first point of the game; the faces of his team mates simultaneously bursting with joy. This excitement was not reserved for the game alone however. The aftermath of Matthew’s life would grow to become equally as exciting, as local newspapers and news stations eagerly awaited to cover his story. His story has resonated with people in a record way. Now, with a total of 1,000 likes and over 460 shares on Facebook, the video has become the most popular item ever been posted on Pisgah High School’s Facebook page.

The dedication, team work and perseverance Matthew shows has proven to be an inspiration to not only those who are closest to him, but to all those that are made aware of his story. As a company we are touched by his story. As a new addition to our  family we want to share his inspiring story with the world in the hopes that it will inspire those enduring difficult struggles to have the courage to persevere in the same light as Matthew.

World Emblem is sending a huge congratulations and best regards to Matthew, whose future is as bright as his personality.

Take a look at some additional pictures of the event below:


Matthew Poole takes a shot in Tuesday’s Brevard-Pisgah basketball game in Canton. (Photo: MIKELL JACKY WEBB)


Pisgah’s Matthew Poole, right, and Thomas Tatham and his family on Senior Night. (Photo: MIKELL JACKY WEBB)

Top 20 Ways to Wear A Patch

There are hundreds of different ways to use an embroidered, sublimated or digitally printed patch. It’s uses are solely limited by the level of imagination of the actual wearer. Looking for some inspiration? Here are 20 of the several hundred ways you can use a patch, just to get you started:

  1. On military, police, security or fire fighter uniforms 
  2. To cover up a direct embroidery logo
  3. On promotional corporate apparel
  4. On a school uniform
  5. On college / university promotional apparel
  6. For a karate club
  7. On restaurant staff uniforms
  8. As handout items for trade shows
  9. For Boy / Girl Scout uiforms
  10. For motorcycle clubs
  11. Heat sealed onto a laptop or tablet case
  12. Personalize your own t-shirts and other apparel
  13. On a purse/tote bag
  14. On a hat / cap
  15. Stuck to your laptop or computer monitor 
  16. Customize a pair of jeans
  17. On a smart phone cover
  18. As a piece of art framed on your wall
  19. On a stuffed animal
  20. Pass them out as promotional items at events 

Do you know any other ways you can use a patch? Let us know in the comments or through any of our social media channels listed below! Your suggestions could end up on our list in our next blog post!

  • Facebook:
  • Twitter:
  • Google+:
  • LinkedIn:
  • Instagram:
  • YouTube:

4 Reasons Why You Should Care About Our New Tracking System

Months of hard work, long hours and tireless preparation has finally paid off. Orders will now be that much easier to track with our newly upgraded Tracking System!

If you’ve ever had to place an order, especially for some form of production, you know that tracking your order throughout the entire ordering process is not a functionality many places give you. Even when they do, there’s no accounting for accuracy or speed; especially when the dreaded day comes when your order arrives late, incomplete or completely filled with errors. If you’re lucky, you get an email once your order has been shipped with some type of tracking number. That may be fine for the everyday end-buyer; but when your job depends on the effective production and distribution of that particular order, being able to track it throughout every stage is crucial. This is especially true when you consider that from the moment you have relayed payment for your order, that company your purchasing from is now in charge of something that your own work is depending on.

This is why we put such importance on the technology we use to produce your order. With client satisfaction being our number 1 goal, we want to make sure we are providing all of our clientele with the Ultimate Experience throughout every facet of our business.

All of that being said, as a current or potential client, here are 4 reasons why you should care about our new tracking system:

  1. GET LARGER ORDERS QUICKER | By reducing your order’s processing time, simplifying the work flow and replacing obsolete technology, you will see the overall productivity of our company dramatically increase. This increase in productivity means that it will be easier than ever to place and track larger orders.
  2. FASTER TRACKING | This reduced processing time means that you will receive tracking updates quicker and more accurately.
  3. INCREASED SECURITY | Because of increased processing times, your tracking information will not only be relayed much quicker than before, but , consequentially, it will also be that much more accurate and dependable.
  4. SIMPLE USER INTERFACE | Aside from an increase in productivity and speed, this new tracking system will also offer a better integration with our clients’ on-line catalogs. This improved integration means that not only will you get updates on the status of your order faster than before, but accessing the information will be much easier as well.

Tracking is a vital piece of software to any company. This is why we place such a high regard on making sure ours is as optimized as possible. The production capabilities of our company rely on the speed and synchronization at which client orders are processed. With these new updates we hope to provide you as a current or potential client with nothing less than the ultimate experience. In the end, the upgrades we have made will pave the way to successful growth in the near future and open up a whole new world of possibilities for not only us as a company but for all of our valued clientele.

What You Need to Know About High Visibility Striping


Have you ever passed a construction zone on the way to work and couldn’t help but notice the high visibility orange and yellow uniforms donned by passing construction workers? On a flight, have you ever noticed the reflective garments sported by the ground air traffic controllers? As a standard uniform requirement for many low lit and potentially hazardous working environments, both apparel manufacturers and decorators have begun to realize the importance of being able to add this product to their product offering. Until recently, high visibility and reflective wear were solely limited to neon orange and yellow vests striped with silver reflective tape. The more the need for this product increased however, the more flexible these aforementioned apparel decorators and manufacturers have begun to become. If you are among the many considering implementing this product as a part of your particular uniform program, keep reading to find out exactly what you need to know.

Firstly, standard uniform requirements apply to a large mass within today’s workforce. The fruition of these regulations live within the power of our Federal Government. Under the Worker Visibility Final Rule (23 CFR Part 634), the Federal Government established a regulation mandating the use of high-visibility safety apparel for emergency services workers. This law was put into effect in November 24 of 2008. EMS and fire services personnel in particular are specifically referenced by this rule. The rule requires emergency workers to wear a minimum of ANSI class II high visibility vests during operations in and alongside public roadways. ANSI class II vests have either a high visibility green, orange or red background with reflective striping. ANSI class III garments provide more visibility than class II and serve as acceptable alternatives.
What does this mean for you exactly? The answer to that question was best phrased by our resident Vice President of Operations, James Kozel, when he stated that, “These long lists of mandates and apparel regulations mean that a great deal of potential exists within the Safety Market for this particular product. Because of the limitations in variability of this product, the market is ripe with a slew of clientele looking for those uniform providers who can provide them with alternatives to the generic neon vests.” Are you starting to consider adding High Visibility Striping to your product offering? The following outlines some important information you need to know before you do.

Some good standard practices that can serve as good examples come from World Emblem International. Uniforms now come in a variety of shapes and sizes. The standard neon orange and yellow vests of the past are not as applicable as they use to be. Because of the evolution of uniforms in recent years, those in need of high visibility stripping need to work with uniform distributors who can provide as much customization as possible in order to fulfill their respective mandates and regulations. With the recent launch of its High Visibility Striping services, World Emblem has expanded their catalog to include 10 different trims and 48 standard placement locations; thus, providing the flexibility necessary in these aforementioned situations.

Secondly, flexibility must also be reflected in the placement as well as the trim itself. When looking for a striping provider, be sure that they have custom placement options available. If the placements required by a client do not fit within the available standard placement locations, World Emblem offers the ability to create custom templates to satisfy all safety requirements.

When looking for custom uniforms, apparel decorations needs are not only limited to striping but to the actual branding of the garment as well. When looking for a striping provider, be sure that they can offer services aside from those incumbent with high visibility striping. Why? With strict deadlines and tight schedules, removing as many suppliers and drop shipments from the equation can save you a lot of time, money and stress. Therefore, looking for a provider that can offer a multitude of design options for its other apparel decorations, including direct embroidery and various types of FR emblems means that all client garments can be completely customized to their specific needs. World Emblem, for example, provides all of these services under one roof; thus, removing the need to drop-ship your garments to multiple vendors. Clients can simply drop ship their garments from vendors to World Emblem’s Atlanta, Georgia manufacturing plant.

Finally, because of the tight scheduling inherent in this particular industry, finding a provider who can function within your required turn-times is of the utmost importance. World Emblem internal processes are streamlined to function within the tight schedules provided by this industry. The company will supply its clients with a free quote and digital proof of their designs in less than 24 hours. With production turn-times set in as little as 5 days, shipping is quick and hassle free. Once the order is complete, World Emblem can even blind ship their garments right to the end customer.

With the increasing mandates and regulations inherent with High Visibility Striping, the market itself is continuing to grow every day. It is thus important for those providing uniform services to these specific customers to begin to cater there product offerings around the needs of these clients. However, finding the right provider does not have to be complicated. If you’re thinking of including High Visibility Striping as part of your product offering, simply remember these steps and you will be well on your way to having a successful Safety Uniform Program.

WEI Announces | The Social Media Ambassador’s Project

social media ambassadors announcement


One big thing that separates us from our competitors is our large scale. We have 10 locations in total; 4 of those 6 located internationally. The large number of employees producing large volumes of production orders for a wide variety of clients means that there is a lot of activity happening  at each and every single one of our locations every single day. From awards to intricate designs and large scale rushed production orders, each one of these occurrences comes together to build the foundation for the core values by which each our employee lives by every single day. It is each one of these experiences that we would like to share with you!

World Emblem International is proudly launching the new Social Media Ambassadors Project!

Employees from each one of our various locations have been chosen to function as their respective location’s representative in this project. These employees will function as ambassadors and will assist the World Emblem marketing team in the collection of information and content related to each of their respective locations that we can use to post on social media. It is our fervent hope with this project that you, both as our employee as well as our customer, will get to share these experiences with us and get a good understanding of what World Emblem International is all about.

We will post content created by these employees every week. Each post will include their name and location.

Be sure to stay tuned!

Keep scrolling down to meet our resident Social Media Ambassadors:

Yaritza Polaroid

Name: Yaritza Urribari
Location: Miami, FL (HQ)
Department: Production


Lisa Polaroid

Name: Lisa Taylor
Location: Miami, FL (HQ)
Department: Marketing

Armando Polaroid

Name: Armando Calderon
Location: Miami, FL (HQ)
Department: Sales | Name Badges International

Jessica Polaroid

Name: Jessica Leal
Location: Decatur, IL
Department: Production

Flavia Polaroid

 Name: Flavia Acosta
Location: Taylor, MI
Department: Production

Sandra Polaroid

Name: Sandra Zavala
Location: Ontario, CA
Department: Production

Ruth Polaroid

Name: Ruth Musto
Location: Atlanta, GA
Department: Human Resources

Refugio Polaroid

 Name: Refugio Reyes
Location: Aguascalientes, MX
Department: Sales

Carmen Polaroid

Name: Carmen De Alba
Location: Aguascalientes, MX
Department: Sales

Name: Natalia Restrepo
Location: Mississauga, ON, Canada
Department: Production





Living Our Core Values III | The White Rabbit

“People rarely succeed unless they have fun in what they are doing.” — Dale Carnegie

One’s life cannot be consumed by work and no play. On the contrary. It is precisely this concept of having fun that should play a consistent role in one’s every day life. This is especially true for work. Studies have proven that a person is more likely to be successful at their work when they actually enjoy what they’re doing. This answers the question as to why something like “Having fun” would be an intricate part in our system of core values. In fact, it is so ingrained in the functionality of our company that we make it a point to incorporate this concept in as many ways as we can. Where am I going with this? Keep reading to find out…

Rewind to about 2 years ago and World Emblem employees throughout every location were forewarned to “Beware the white rabbit.”  What is the white rabbit? If you’ve ever read the popular children’s fiction novel, “Alice’s Adventure in Wonderland,” or, like many others, seen Disney’s film adaption, then you are probably well aware what white rabbit I’m talking about. In the film adaption of the book, he is most famous for anxiously yelling out the phrase, “I’m late; I’m late for a very important date!” This prompted a “fun” and, albeit, unique way to optimize our company’s various administrative and production deadlines. To build suspense, teaser fliers were posted around all World Emblem locations warning employees to “Beware the White Rabbit,” adding that the details behind the flier were to reveal themselves at a specified date. Once revealed, on-time performance was tracked at every location. Banners were printed out featuring the white rabbit that each location would use to track their respective performances. T-shirts were printed out with the white rabbit reminding everyone to “Be On Time All the Time.” The purpose? To encourage improvement in a specific area using one of our core values, Have Fun.

By the end, aside from improving on time performance in various areas, the whole occasion made for a very memorable experience.

Check out this slide show of pictures from the event:

How do you incorporate fun into your work life?



Naturally  life is full of challenges. Above all, these challenges tend to test the values by which we build the foundations for our daily lives. This is never more evident than in our company. As a business, we are constantly presented with challenges that we must overcome.  The surmount-ability of these challenges results in nothing less than  the reinforcement of the values by which we stand. Herein lies the fruition of World Emblem’s latest blog series.

We proudly introduce the “Living Our #CoreValues” blog series.

Every week in The Daily Stitch we will post a story dealing with an occurrence that helped to facilitate our company’s core values.

In conjunction with these posts, a series of tweets will be posted on our Twitter account with the hashtag#WEICoreValues profiling various quotes and situations dealing with these same experiences.

Make sure to follow this blog, The Daily Stitch, and follow us on Twitter to get all the updates on this as well as all of our other upcoming Blog Series.

Mention us on Twitter (@worldemblem) with the hashtag #WEICoreValues and tell us how you have lived your core values (in your own personal life as well as in your work life).

Living Our Core Values II | The Importance of Giving Back

“It’s not how much we give, but how much love we put into giving.”

— Mother Teresa

Exemplified in our last few blog posts was this recurring idea of the importance of one’s core values; more specifically, that of “Extreme Commitment” as one of our company’s most important core values. As a company, it is easy to think that core values could only be concurrent as far as the individual employee and the customers they serve were concerned. But a company’s impact stretches farther than that of  the fluidity of its proverbial sales funnel. As the global leader within our respective market, we have certainly realized this to be true. The values that we model our business on are the same ones that helped build the foundation for our company over 20 years ago. It is our duty to facilitate these values to those in  most need of reaping their benefits. This is exactly what happened in November of last year.

It was during this time that Super Typhoon Haiyan ravaged the Philippines. The storm known locally as “Yolanda” was one of the most powerful on record. Thousands were killed and 4 million people were displaced; this includes 1.8 million children. Overall, UNICEF estimates that out of the 13 million lives that were affected by this storm, 6 million were children.  News outlets around the world reported on it, families suffered from it and many people around the world prayed about it. Whilst all this was going on, Americans were in the middle of preparing for Thanksgiving. It was then we decided to pull resources from all of our locations and collect donations for the cause throughout the holiday season. Our ultimate goal was to collect a minimum of $3,000; every penny of which WEI would match. In the same spirit promoted in our company’s core values, all WEI employees came together from every department of the company to donate $3,255.

In the end, as a company, WEI employees came together to donate over $6,500 to UNICEF’s efforts in the Philippines. It was truly a proud achievement for the entire company!

charity check

For a full album of pictures of the Philippines 3 months after the storm, click HERE.

For more details on Super Typhoon Haiyan as well as UNICEF’s efforts in the Philippines and how you can donate, click HERE or visit


Naturally  life is full of challenges. Above all, these challenges tend to test the values by which we build the foundations for our daily lives. This is never more evident than in our company. As a business, we are constantly presented with challenges that we must overcome.  The surmount-ability of these challenges results in nothing less than  the reinforcement of the values by which we stand. Herein lies the fruition of World Emblem’s latest blog series.

We proudly introduce the “Living Our #CoreValues” blog series.

Every week in The Daily Stitch we will post a story dealing with an occurrence that helped to facilitate our company’s core values.

In conjunction with these posts, a series of tweets will be posted on our Twitter account with the hashtag #WEICoreValues profiling various quotes and situations dealing with these same experiences.

Make sure to follow this blog, The Daily Stitch, and follow us on Twitter to get all the updates on this as well as all of our other upcoming Blog Series.

Mention us on Twitter (@worldemblem) with the hashtag #WEICoreValues and tell us how you have lived your core values (in your own personal life as well as in your work life).


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