Blog Archives

Patches on Apparels: A Subtler Form of Marketing

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Several major companies and corporations prominently display their logos on the shirts and dresses of their employees. These can be an effective marketing tool. It’s a more subtle form of marketing, without a doubt, but it works well. They serve the same purpose as uniforms, showing the customers that the people they’re interacting with are a part of your organization.

There are several ways in which t-shirts or dresses with the corporate logo on them can help promote your business. At World Emblem, we believe that a perfectly designed logo on your company’s apparel can be an excellent marketing tool

Branding

By adding a logo or an emblem to your employees’ clothes, you’re promoting your brand. The logo is exposed to several people every day as your people interact with different customers. Eventually, people are going to start to associate that logo with your company. You’re making them aware of your brand colors and designs, impressing the image of your company in their minds.

Customer Service

The best way to initiate interactions with a customer is to ensure that your employees are always visible to them. If they’re wearing your emblem, clients will immediately recognize them and approach them. These are like badges that let others know that they can approach the person who wears them, with questions and doubts. That also promotes a feeling of trust and reliability, giving your employees a crisp, professional appearance. Your customers would respond positively to this.

Marketability

Some companies like cafés and small business actually sell t-shirts and clothing branded with their logo. This is a good option for businesses that have a large, loyal following of customers who want to identify with the brand. There are several small businesses that supplement their income by selling such items.

This also promotes the business in a way. If your customers are wearing your branded apparel, they’re showing other potential customers that they trust your brand and like you. This would make others curious as well. By selling clothes with your logo on them, you’re attracting the interest of other potential customers.

United Front

Having corporate apparel with emblems as apparel decorations shows a united front to your customers. All your employees, from the very top of the corporate ladder to the novice trainee, are on an equal footing. That’s a very powerful and effective brand image.

If you have any questions or need to know more, you can call World Emblem at 800.766.0448. You can also email us at sales@worldemblem.com and a team member will get back to you as soon as possible.

The Cons of Offshoring: The Importance of Being “Made in the USA”

As a key competitive strategy we constantly struggle against in our industry, offshoring has been a largely debated topic in years past. While it is true that offshoring was and, in some part still remains, a competitive option for those in need of services brought about by American manufacturers, this option has grown to have more cons than pros. As a whole, what was once considered to be an increasingly cost effective option, has now been forecasted to reflect the exact opposite. Because of increased foreign investment over the years, wages for workers around the world have increased  as a result. According to a recent study, several economies traditionally regarded as low-cost manufacturing bases (i.e. China, Brazil, etc.) have seen their cost advantages erode significantly since 2004 while US Manufacturing has considerably improved its cost structure. This is good news for national economic supporters as reshoring is starting to be brought back on the table again as a business strategy.

The below infographic, put together with research compiled by West Monroe, debates both options. More specifically, it details why reshoring is starting to become a significant keyword in the playbooks of modern American companies.

us-manufacturing-reshoring-infographic

Meet Our World Emblem Family: Matthew Poole

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Matthew Poole (33) reacts during Tuesday’s Brevard-Pisgah basketball game in Canton. (Photo: SPECIAL TO THE CITIZEN-TIMES)

“Courage and perseverance have a magical talisman, before which difficulties disappear and obstacles vanish into air.” — John Quincy Adams

In this new blog series, we want to take time to feature one very special member of our World Emblem family. Matthew Poole, the 17 year old son of one of our newest team members, VP of Reseller Sales Scott Poole, has Cerebral Palsy. A condition marked by impaired muscle coordination, Cerebral Palsy is an umbrella term that refers to a group of congenital disorders affecting a person’s ability to move. Despite this, Matthew has been noted as one of the most dedicated manager’s Pisgah High School’s basketball team has ever had. In fact, he’s slowly become one of the most popular students at Pisgah High School. “Matthew is as genuine a human being as you can imagine,” Pisgah basketball coach Casey Kruk said. “He wants what is best for everyone, and doesn’t ask a lot in return. He just wants to be part of the team.”

In a heartwarming turn of events, senior Thomas Tatham decided to pass along his chance in the spotlight and give Matthew his spot on the team’s starting lineup. “He’s the most dedicated person we have,” Thomas said. “He supports us 100 percent. No matter what the score is, we know Matthew will be there for us.” At the start of the game on Senior Night, with his team jersey at the ready, Matthew lived up to his acclaim. Commandeering an inspiring speech to his fellow team mates, he went on to successfully score the first basket of his high school basketball game.

In this video you can see the crowd in the game burst into heaps of enthusiasm as Matthew scores the first point of the game; the faces of his team mates simultaneously bursting with joy. This excitement was not reserved for the game alone however. The aftermath of Matthew’s life would grow to become equally as exciting, as local newspapers and news stations eagerly awaited to cover his story. His story has resonated with people in a record way. Now, with a total of 1,000 likes and over 460 shares on Facebook, the video has become the most popular item ever been posted on Pisgah High School’s Facebook page.

The dedication, team work and perseverance Matthew shows has proven to be an inspiration to not only those who are closest to him, but to all those that are made aware of his story. As a company we are touched by his story. As a new addition to our  family we want to share his inspiring story with the world in the hopes that it will inspire those enduring difficult struggles to have the courage to persevere in the same light as Matthew.

World Emblem is sending a huge congratulations and best regards to Matthew, whose future is as bright as his personality.

Take a look at some additional pictures of the event below:

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Matthew Poole takes a shot in Tuesday’s Brevard-Pisgah basketball game in Canton. (Photo: MIKELL JACKY WEBB)

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Pisgah’s Matthew Poole, right, and Thomas Tatham and his family on Senior Night. (Photo: MIKELL JACKY WEBB)

Top 20 Ways to Wear A Patch

There are hundreds of different ways to use an embroidered, sublimated or digitally printed patch. It’s uses are solely limited by the level of imagination of the actual wearer. Looking for some inspiration? Here are 20 of the several hundred ways you can use a patch, just to get you started:

  1. On military, police, security or fire fighter uniforms 
  2. To cover up a direct embroidery logo
  3. On promotional corporate apparel
  4. On a school uniform
  5. On college / university promotional apparel
  6. For a karate club
  7. On restaurant staff uniforms
  8. As handout items for trade shows
  9. For Boy / Girl Scout uiforms
  10. For motorcycle clubs
  11. Heat sealed onto a laptop or tablet case
  12. Personalize your own t-shirts and other apparel
  13. On a purse/tote bag
  14. On a hat / cap
  15. Stuck to your laptop or computer monitor 
  16. Customize a pair of jeans
  17. On a smart phone cover
  18. As a piece of art framed on your wall
  19. On a stuffed animal
  20. Pass them out as promotional items at events 

Do you know any other ways you can use a patch? Let us know in the comments or through any of our social media channels listed below! Your suggestions could end up on our list in our next blog post!

  • Facebook:  http://on.fb.me/SaLoeg
  • Twitter: http://bit.ly/NDwheF
  • Google+: http://bit.ly/1uKOc5j
  • LinkedIn: http://linkd.in/1uKOetV
  • Instagram: http://bit.ly/U7Sche
  • YouTube: http://bit.ly/1nPMe0t

4 Reasons Why You Should Care About Our New Tracking System

Months of hard work, long hours and tireless preparation has finally paid off. Orders will now be that much easier to track with our newly upgraded Tracking System!

If you’ve ever had to place an order, especially for some form of production, you know that tracking your order throughout the entire ordering process is not a functionality many places give you. Even when they do, there’s no accounting for accuracy or speed; especially when the dreaded day comes when your order arrives late, incomplete or completely filled with errors. If you’re lucky, you get an email once your order has been shipped with some type of tracking number. That may be fine for the everyday end-buyer; but when your job depends on the effective production and distribution of that particular order, being able to track it throughout every stage is crucial. This is especially true when you consider that from the moment you have relayed payment for your order, that company your purchasing from is now in charge of something that your own work is depending on.

This is why we put such importance on the technology we use to produce your order. With client satisfaction being our number 1 goal, we want to make sure we are providing all of our clientele with the Ultimate Experience throughout every facet of our business.

All of that being said, as a current or potential client, here are 4 reasons why you should care about our new tracking system:

  1. GET LARGER ORDERS QUICKER | By reducing your order’s processing time, simplifying the work flow and replacing obsolete technology, you will see the overall productivity of our company dramatically increase. This increase in productivity means that it will be easier than ever to place and track larger orders.
  2. FASTER TRACKING | This reduced processing time means that you will receive tracking updates quicker and more accurately.
  3. INCREASED SECURITY | Because of increased processing times, your tracking information will not only be relayed much quicker than before, but , consequentially, it will also be that much more accurate and dependable.
  4. SIMPLE USER INTERFACE | Aside from an increase in productivity and speed, this new tracking system will also offer a better integration with our clients’ on-line catalogs. This improved integration means that not only will you get updates on the status of your order faster than before, but accessing the information will be much easier as well.

Tracking is a vital piece of software to any company. This is why we place such a high regard on making sure ours is as optimized as possible. The production capabilities of our company rely on the speed and synchronization at which client orders are processed. With these new updates we hope to provide you as a current or potential client with nothing less than the ultimate experience. In the end, the upgrades we have made will pave the way to successful growth in the near future and open up a whole new world of possibilities for not only us as a company but for all of our valued clientele.

2013 Holiday Recap: World Emblem Launches a New Website!

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World Emblem International is proud to announce that its new company website, www.WorldEmblem.com, was officially launched January 1st, 2014. Aside from completely renovating its design, the website itself was updated to include a variety of additional content not previously available through the old version. The content itself is specifically targeted towards the site’s predominant users: current and potential customers and employees.

Additional pages were added to the website in order to house a variety of content. These pages include: a newly built “Career” section, an updated “Resources” section, maps of all World Emblem locations, customer testimonials, direct links to all World Emblem social media, including the official World Emblem blog, “The Daily Stitch,” and much more. Ultimately the goal with this project was to re-design the website to become the central source for all information relevant to the company and the interests of its constituents.

CLICK HERE to check out World Emblem’s new company website!