Blog Archives

What happens when you wear a nametag twenty-four seven? Even to bed?

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Left to right: Erin Gallagher – Marketing Director at World Emblem, Scott Ginsberg – Entrepreneur

Just ask Scott Ginsberg. In the beginning, it was just a gimmick to make friends. But soon, his crazy idea didn’t seem so crazy.

Scott’s social experiment has now evolved into an urban legend, world record, cultural phenomenon, and a profitable enterprise. Simply google the word name tag, and you’ll see his work benchmarked as a case study on human interaction, revolutionizing the way people look at approachability, identity and commitment.

Since 1999, Scott has authored 30 books, published an award winning blog, created NametagTV.com, released seven albums on his own record label, done 500+ interviews with every news outlet in the country, created a suite of creativity based software apps, given a TEDx talk and delivered hundreds of presentations and corporate training programs worldwide.

He also wrote, produced, directed and scored two concert documentaries.

And he was also inducted into Ripley’s Believe It Or Not as the world record holder of wearing name tags for 5,482 days and counting.

Find out more about Scott at hellomynameisscott.com.

Give Your Charitable Cause Some More Power

5-Whether you want to organize a fund raiser or simply promote your cause, you want to explore all the available options. Today, you can use social media, promote your cause online, and get funding from all over the world. But sometimes, even the simplest solution can lead to powerful results. A simple T-shirt or similar items of clothing would help spread the message.

At World Emblem, we support all charitable organizations and will help you create the best T-shirts and other such promotional material for your campaign.

Spreading the Message

Most people are willing to do their bit for a good cause. You can either hand over a t-shirt with your charity’s logo on it or sell it as a way to raise funds, most people would respond positively to it. This can be a great way to get the word out about your charity. All you have to do is create a shirt that conveys your message clearly. For example, if you are a charity that supports terminally ill children, you can easily create shirts for the parents, the children, and distribute it amongst everyone who is willing to support the cause.

Raising Funds

Creating several shirts and other such pieces of clothing is easy and doesn’t cost that much either. You can sell these shirts as a part of your fundraising efforts for a profit. These funds can be used in your charity and would function to spread the message about your charity too. There are several prominent charities that do it. You can sell on websites like Amazon that would give you access to a large audience from all over the world. That could be just the kind of mobility you might need.

Employee and Volunteer Uniforms

shutterstock_76496914You can create uniforms for all employees and volunteers that work for your charity. Again, this is a good way to promote your cause and gain visibility. This also gives your employees and volunteers to do some promoting as well. Any marketer would tell you that visibility is the key to the success of any venture and having your charity’s emblem and logo on supporters, employees, volunteers, etc, can get you that visibility.

If you have any questions or need to know more, you can call World Emblem at 800.766.0448 or email sales@worldemblem.com and we’ll get back to you as soon as possible.

Patches on Apparels: A Subtler Form of Marketing

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Several major companies and corporations prominently display their logos on the shirts and dresses of their employees. These can be an effective marketing tool. It’s a more subtle form of marketing, without a doubt, but it works well. They serve the same purpose as uniforms, showing the customers that the people they’re interacting with are a part of your organization.

There are several ways in which t-shirts or dresses with the corporate logo on them can help promote your business. At World Emblem, we believe that a perfectly designed logo on your company’s apparel can be an excellent marketing tool

Branding

By adding a logo or an emblem to your employees’ clothes, you’re promoting your brand. The logo is exposed to several people every day as your people interact with different customers. Eventually, people are going to start to associate that logo with your company. You’re making them aware of your brand colors and designs, impressing the image of your company in their minds.

Customer Service

The best way to initiate interactions with a customer is to ensure that your employees are always visible to them. If they’re wearing your emblem, clients will immediately recognize them and approach them. These are like badges that let others know that they can approach the person who wears them, with questions and doubts. That also promotes a feeling of trust and reliability, giving your employees a crisp, professional appearance. Your customers would respond positively to this.

Marketability

Some companies like cafés and small business actually sell t-shirts and clothing branded with their logo. This is a good option for businesses that have a large, loyal following of customers who want to identify with the brand. There are several small businesses that supplement their income by selling such items.

This also promotes the business in a way. If your customers are wearing your branded apparel, they’re showing other potential customers that they trust your brand and like you. This would make others curious as well. By selling clothes with your logo on them, you’re attracting the interest of other potential customers.

United Front

Having corporate apparel with emblems as apparel decorations shows a united front to your customers. All your employees, from the very top of the corporate ladder to the novice trainee, are on an equal footing. That’s a very powerful and effective brand image.

If you have any questions or need to know more, you can call World Emblem at 800.766.0448. You can also email us at sales@worldemblem.com and a team member will get back to you as soon as possible.

How Having Your Company Logo on Employee Clothes can Benefit Them

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Several major companies display their logo on their employees’ clothes. Whether it’s boldly displayed on their t-shirts or discretely embroidered onto their dress, logos and emblems can give you an edge over the competition.

At World Emblem we believe that a logo prominently displayed on your employees clothing can have several advantages. Everyone from Apple to McDonalds have their company logos on their employees’ clothes. There are several reasons why companies believe that emblems benefits employees as well; some of them are listed here:

  • Inspires Loyalty – One of the best advantages of having logos as apparel decorations is the effect it has on your employees. If you have cultivated your brand properly, ensured that the design is a good representation of your company, your employees are going to wear them with pride. Having corporate emblems on clothes inspires a sense of belonging and unity amongst your employees.
  • Promotes Unity and Equality – It is also a great equalizer. If everyone from the top to the bottom of the corporate ladder is wearing clothing with the company emblem on, it seems like all are on an equal footing. Employees are able to see the larger picture where they’re all part of an organization and working towards a particular goal.
  • Holds Employees Accountable – Wearing the company’s brand name places a responsibility on your employees. They’re representatives of the brand and their behavior reflects on the brand. With their logo prominently displayed on their clothing, they are conscious of how they appear in public. They are more likely to maintain decorum and observe professional conduct wherever they are. This reflects well on your company’s customer service.
  • Allows easy interactions with customers – Having your brand or company logo displayed on your employees’ clothing makes them easily identifiable. Customers can spot them quickly and ask for help whenever needed. When customers readily recognize the employees as a part of your company, they’re more comfortable talking with them.

team_buildingThis creates a feeling of trust between the employee and a customer. It also gives your employees a certain level of authority and an air of competence. Research has shown that customers and clients are more comfortable approaching people who’re clearly singled out as belonging to a company.

There are several advantages of having logos on your clothes and the benefits to your employees are numerous as well. If you have any questions or need to know more, you can call at World Emblem at 800.766.0448 or email sales@worldemblem.com and a team member will get back to you as soon as possible.

The Cons of Offshoring: The Importance of Being “Made in the USA”

As a key competitive strategy we constantly struggle against in our industry, offshoring has been a largely debated topic in years past. While it is true that offshoring was and, in some part still remains, a competitive option for those in need of services brought about by American manufacturers, this option has grown to have more cons than pros. As a whole, what was once considered to be an increasingly cost effective option, has now been forecasted to reflect the exact opposite. Because of increased foreign investment over the years, wages for workers around the world have increased  as a result. According to a recent study, several economies traditionally regarded as low-cost manufacturing bases (i.e. China, Brazil, etc.) have seen their cost advantages erode significantly since 2004 while US Manufacturing has considerably improved its cost structure. This is good news for national economic supporters as reshoring is starting to be brought back on the table again as a business strategy.

The below infographic, put together with research compiled by West Monroe, debates both options. More specifically, it details why reshoring is starting to become a significant keyword in the playbooks of modern American companies.

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Top 20 Ways to Wear A Patch

There are hundreds of different ways to use an embroidered, sublimated or digitally printed patch. It’s uses are solely limited by the level of imagination of the actual wearer. Looking for some inspiration? Here are 20 of the several hundred ways you can use a patch, just to get you started:

  1. On military, police, security or fire fighter uniforms 
  2. To cover up a direct embroidery logo
  3. On promotional corporate apparel
  4. On a school uniform
  5. On college / university promotional apparel
  6. For a karate club
  7. On restaurant staff uniforms
  8. As handout items for trade shows
  9. For Boy / Girl Scout uiforms
  10. For motorcycle clubs
  11. Heat sealed onto a laptop or tablet case
  12. Personalize your own t-shirts and other apparel
  13. On a purse/tote bag
  14. On a hat / cap
  15. Stuck to your laptop or computer monitor 
  16. Customize a pair of jeans
  17. On a smart phone cover
  18. As a piece of art framed on your wall
  19. On a stuffed animal
  20. Pass them out as promotional items at events 

Do you know any other ways you can use a patch? Let us know in the comments or through any of our social media channels listed below! Your suggestions could end up on our list in our next blog post!

  • Facebook:  http://on.fb.me/SaLoeg
  • Twitter: http://bit.ly/NDwheF
  • Google+: http://bit.ly/1uKOc5j
  • LinkedIn: http://linkd.in/1uKOetV
  • Instagram: http://bit.ly/U7Sche
  • YouTube: http://bit.ly/1nPMe0t

2013 Holiday Recap: World Emblem Launches a New Website!

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World Emblem International is proud to announce that its new company website, www.WorldEmblem.com, was officially launched January 1st, 2014. Aside from completely renovating its design, the website itself was updated to include a variety of additional content not previously available through the old version. The content itself is specifically targeted towards the site’s predominant users: current and potential customers and employees.

Additional pages were added to the website in order to house a variety of content. These pages include: a newly built “Career” section, an updated “Resources” section, maps of all World Emblem locations, customer testimonials, direct links to all World Emblem social media, including the official World Emblem blog, “The Daily Stitch,” and much more. Ultimately the goal with this project was to re-design the website to become the central source for all information relevant to the company and the interests of its constituents.

CLICK HERE to check out World Emblem’s new company website!

2013 Holiday Recap: World Emblem’s Florida Location Wins Ultimate Cup Championship!

This past quarter, we placed all of our locations in direct competition with each other each week. Customers with orders from each location will be called to verify the speed, accuracy and quality of their order as well as their overall customer service experience. The location with the highest ratings received possession of the Ultimate Cup for 1 week of bragging rights before the cup moved on to the next winner. Each week a different location would be named the Ultimate Cup Champion.

Our customers are the pinnacle of our business model. They are the driving force behind what makes our company tick. This past quarter, it is because of this business model that we answered the questions of how to communicate this to every operator, QC person, shipping manager and our employees as a whole. Thus, we decided to challenge ourselves in a way we’ve never done before; all to get you as our customers the best service possible.

In the end, the location with the highest ratings at the end of the quarter would be named that quarter’s Ultimate Cup Champion. The winner of the inaugural quarter of this competition was our Florida location!Not only would the quarter champions receive posession of the Ultimate Cup, they would also get the opportunity to have a company lunch with World Emblem President / CEO Randy Carr.

Below is a photo gallery with the complete list of weekly winners as well as pictures from the Ultimate Cup Luncheon with Randy Carr.

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2013 Holiday Recap: Randy Carr Makes Stitches Magazine Power 75!

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World Emblem is proud to have President / CEO, Randy Carr, listed as one of the 75 most powerful people within the decorating industry in Stitches Magazine’s 2013 Power 75 List.

In regards to the list itself, the chosen few represent the companies and organizations who are making an impact on how everyone in the decorating industry operates. They are setting a go-to-market course for the industry as it heads in to 2014.Those in running for the list were chosen from a diverse pool of candidates including: equipment and software manufacturers, educators, decorators and digitizers and more.

Randy Carr and his team are setting the pace for 2014 through their use of automated equipment to coordinate each step of the production process as well as through their heavy investment in an advanced ordering system that allows them to handle everything from design to ordering to checking sales history to invoicing. Two years ago, Randy Carr also launched the U.S. division of Name Badges International. In doing so, he expanded his company’s product offering to digitally printed, domed tags. Sales from this division are expected to more than double in the coming year in comparison to 2012.

For a link to the full article in Stitches Magazine CLICK HERE. 

2013 Holiday Recap: World Emblem Gives Back

After another successful year of business, the World Emblem team decided to give back with a series of charity projects this past holiday season.

  • The first was an event that, upon its success in 2012, was repeated again this past year in 2013. Toys were collected from all World Emblem locations for the K.I.D (Kids.In.Distress) Charity of South Florida. Beginning in 1979, K.I.D.’s sole mission is to, “prevent child abuse, preserve the familly and treat children who have been abused and neglected.” Recognized as a premier agency in South Florida, this organization provides family strengthening services as well as children’s services for more than 10,000 children and their families. The programs they offer to these children are specifically designed to give them the tools, skills, services, and education they need to maintain a safe, stable and healthy environment in which to thrive.  The donation process itself was divided into various age groups so as to provide as wide of a variety of toys for the children as possible. Pictures of the toys we were able to collect are featured in the gallery below.
  • The second charitable mission the World Emblem team embarked on was one that many at the time were volunteering donating their time, money and effort to contribute to. Thousands of children and their families were greatly affected by storm Onday in the Philippines this past year. The storm itself dumped a month’s worth of rain in 12 hours, flooding 25 % of Metro Manila and affected more than 24 provinces around the country.  The World Emblem team was able to collect upwards of about $6,000 to donate to UNICEF’s relief efforts. Click HERE for a full photo gallery of the damage caused by storm Onday in the Philippines, courtesy of UNICEF.

If you would like to know more about the charities listed in this post, further information can be found in the links below: