Several major companies and corporations prominently display their logos on the shirts and dresses of their employees. These can be an effective marketing tool. It’s a more subtle form of marketing, without a doubt, but it works well. They serve the same purpose as uniforms, showing the customers that the people they’re interacting with are a part of your organization.
There are several ways in which t-shirts or dresses with the corporate logo on them can help promote your business. At World Emblem, we believe that a perfectly designed logo on your company’s apparel can be an excellent marketing tool
By adding a logo or an emblem to your employees’ clothes, you’re promoting your brand. The logo is exposed to several people every day as your people interact with different customers. Eventually, people are going to start to associate that logo with your company. You’re making them aware of your brand colors and designs, impressing the image of your company in their minds.
The best way to initiate interactions with a customer is to ensure that your employees are always visible to them. If they’re wearing your emblem, clients will immediately recognize them and approach them. These are like badges that let others know that they can approach the person who wears them, with questions and doubts. That also promotes a feeling of trust and reliability, giving your employees a crisp, professional appearance. Your customers would respond positively to this.
Some companies like cafés and small business actually sell t-shirts and clothing branded with their logo. This is a good option for businesses that have a large, loyal following of customers who want to identify with the brand. There are several small businesses that supplement their income by selling such items.
This also promotes the business in a way. If your customers are wearing your branded apparel, they’re showing other potential customers that they trust your brand and like you. This would make others curious as well. By selling clothes with your logo on them, you’re attracting the interest of other potential customers.
Having corporate apparel with emblems as apparel decorations shows a united front to your customers. All your employees, from the very top of the corporate ladder to the novice trainee, are on an equal footing. That’s a very powerful and effective brand image.
If you have any questions or need to know more, you can call World Emblem at 800.766.0448. You can also email us at email@example.com and a team member will get back to you as soon as possible.
There are hundreds of different ways to use an embroidered, sublimated or digitally printed patch. It’s uses are solely limited by the level of imagination of the actual wearer. Looking for some inspiration? Here are 20 of the several hundred ways you can use a patch, just to get you started:
- On military, police, security or fire fighter uniforms
- To cover up a direct embroidery logo
- On promotional corporate apparel
- On a school uniform
- On college / university promotional apparel
- For a karate club
- On restaurant staff uniforms
- As handout items for trade shows
- For Boy / Girl Scout uiforms
- For motorcycle clubs
- Heat sealed onto a laptop or tablet case
- Personalize your own t-shirts and other apparel
- On a purse/tote bag
- On a hat / cap
- Stuck to your laptop or computer monitor
- Customize a pair of jeans
- On a smart phone cover
- As a piece of art framed on your wall
- On a stuffed animal
- Pass them out as promotional items at events
Do you know any other ways you can use a patch? Let us know in the comments or through any of our social media channels listed below! Your suggestions could end up on our list in our next blog post!
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